You have a web site or you wouldn't be reading this. Er...right?
I really must stop making assumptions. If you don't have
a web site, that's OK, too. Here at Neodemesne we have a ton
available to help you keep your Real Estate related business
on a fast track. And right up there among those are our recommendations
for various to help you create an Internet presence for your
Whatever the case may be...keep reading! Regardless
of whether you are in the business of selling houses, financial
services, leads, investment opportunities, course materials
or, even, non real estate related widgets, for that matter,
this article is intended to provide you with a wealth of tools
that will help you build a site that sells.
But, let us make one thing clear at the out set. We don't
have any magic bullets here. As with anything worth doing,
there is effort required. However, the folks here at
Neodemesne are doing the very best to straighten the learning
curve by using all of our resources to scour the
Internet in order to provide you with the very best
tools and resources of the trade. Right at the top of the
list, , is highly acclaimed as "the bible
of selling on the Net."
Whoa! Let's back up a paragraph. I touched on the possibility
that your business isn't Real Estate related. But, perhaps
you are not an established widget sales person, either. Perhaps
you came to Neodemesne as a home seller, buyer or investor
(or other) and the "Does Your Site
Sell " link caught your attention because you
are intrigued by the notion of creating an online business,
but haven't determined exactly what your niche will be or
how to go about taking the first step. Please allow me to
give you a nudge in the right direction. and find the type of business that best
describes what it is that you do (or want to do).
Tip for Success #1 - Take action! There are many roads
to success, but none can be traveled without
taking that first fateful step.*
Web sites typically come in three flavors: Informational,
Service-driven or Product-driven.
In a nut shell:
Informational web sites are, well, informative, centered
on a main theme and provide relevant content on the central
focus and related topics.
Service-driven web sites, as the name implies, promote
of-value services, in any number of fields.
Product-driven web sites, of course, exist to sell
some sort of tangible merchandise. An Internet store,
as it were.
If you feel you would really like to become involved
in e-commerce, but just aren't sure where you would fit in,
the best thing to try and determine is: What makes me happy?
What do I enjoy doing? What interests me? What am I knowledgeable
about? What do I have a passion for?
Next, start thinking about all the different elements
that comprise those things that you enjoy and the various
methods you may employ to market items, ideas or services
that are close to your own heart.
Tip for Success #2 - By developing a business around
something that is important or pleasurable to you,
you will be naturally inclined to commit yourself
to it wholeheartedly.*
While the first two web site types require a certain amount
of expertise, and are therefore more specialized, the product-driven
web site provides for the most flexibility, generally speaking.
Now, I know what you're thinking. (Well, actually I have
no idea what you're thinking, but it makes a nice segue line.)
Perhaps, you are thinking "I don't really fit
into the information or service theme types and I don't have
an inventory of products in a store, basement or garage, so
as much as I would like to sell something, I can't."
However, there are options for you.
First, lets take a closer look at the premise "I
don't really fit into the information or service theme...".
While it is fairly easy to eliminate "service" web
site from the possibilities list - either you are a service
provider or you're not - the "information" theme
deserves a closer look. Before passing this one by, examine
your own background and interests. Chances are you will discover
that you possess a wealth of valuable knowledge that can become
the focal point of your very own Information based web presence.
And you don't have to go it alone. Once again, Neodemesne
is here to point you down the road to success by directing
you to a powerful tool that will help you turn your knowledge
into revenue. With you will discover how to create,
produce and sell your own Info Product.
We don't want those of you who are service providers
to feel left out of this discussion and there is no need to
be because we have found great resources for you, too! You
can be the very best in your chosen field, but it does you
little good if no one knows about you. Now, there is no reason
why they shouldn't. Like the Information and Product driven
businesses, your service based business can benefit every
bit as much from an Internet presence and to guide you through
the process of getting established we are pleased to be able
to direct you to this FREE E- Book ==> . Be sure to browse
the entire list of Free E-Books while your are there and take
full advantage of these poweful resources while they are still
With regards to the Products web site theme, don't let
the lack of a physical inventory of merchandise stand in the
way of your success. Instead, consider setting up a drop-ship
arrangement, where you are not required to have a preexisting
inventory in order to be able to participate in an e-commerce
store. You choose whatever product line is most suitable to
you, or that you feel would be the most profitable and find
a drop-ship company that offers that which you seek to sell.
You do have to be careful when selecting drop-shippers. Not
all of these companies are capable of providing the services
which they are touting. The key to avoiding these traps is
having the right information available to you.
One worthwhile and valuable source of information that
we have found is , the publishers of . Also available, as a free
download, is the popular e-book by Chris Malta.
The Market Research Wizard
The of The Market Research Wizard from World
Wide Brands, Inc. is now available. The Market Research Wizard
does in minutes what it used to take hours, or even days,
to do. It's a computer program in which you can type a couple
of words describing the product you want to sell, and less
than a minute later, gives you an actual Analysis (from 0%
to 100%) of that product's chances of success on the Internet.
That's not all, either. It not only tells you how much Demand
there is for the product you want to sell; it tells you what
key words you should use to market that product if you decide
to do so. It not only tells you how much Competition you have;
it tells you where your Competition is, so you can decide
if the product is better marketed in an Internet Store, or
an Auction. It not only tells you who your competing Advertisers
are, it gives you clickable links to their ads, so you can
study and out-Advertise the other guys. It also allows you
to export all your instantly generated research information
to any Spreadsheet program, print your research, recall all
your past research on any product, and more. All in just minutes.
Bulk Wholesale Directory contains ONLY Wholesale Suppliers
who are both willing to work with eBay and other Internet
Seller, AND do not require any more than a $500 minimum order
for genuine bulk wholesale pricing. That's why it's called
the "Light" Bulk Wholesale Directory...low minimums. World
Wide Brands has personally contacted every Wholesaler listed
in this Directory to verify these things, and to be sure that
they are a genuine Wholesaler; no middlemen! The Wholesale
Suppliers in this new Directory are all PRE-QUALIFIED to be
able to provide exactly what eBay Sellers need! !
Looking for more ideas? We have them, at Neodemesne, lots
of them. Check back often because we're adding new resources
daily. We recently found this for you and its a winner. Described
as "The Perfect Entry Into E-commerce", the Net
auction business is an easy, low-cost, no-risk entry into
e-commerce. And everything you need to know is now available
as a FREE download! Get your copy now! ==>
Once you have your web
site up and running (hosted),
you will need to start generating some traffic to your site.
One of the initial steps to take is to submit your web site
to the major search engines so that they will know that they
should find you and crawl your site for indexing in their
databases. Search Engine Optimization (SEO), the maximizing
of your web site content for the best possible page rank positioning,
is a full-blown topic in itself and is beyond the scope of
this article, at present. (However, bookmark this page, (Ctrl
+ D) because it is intended to be an ongoing work in
progress and will provide enlightening information
on SEO and other fascinating subjects as its scope is expanded.)
There are a number of ways to accomplish search engine submissions.
You could manually seek out each search engine and
submit at their respective sites. If you want to save some
time and get a jump start on the process for the Submit Express Monthly Newsletter. Not only
do they provide a free submission service, but, also,
is chock-full of search engine placement and web site promotion
tips and tricks. While we are on the subject of newsletters,
no article worth its salt would be complete without mentioning
one of my personal favorites, . Be sure to make this excellent your one-stop shop for up-to-date
information about e-commerce.
Before I drift away from the subject of search engine submissions
I would like to mention that, as with most things in life,
moderation is the key. Submission to the major search engines
and directories is a good thing. Repeated submissions to the
same search engines within a short time frame is not
a good thing. The search engines look at such practice as
spamming...and no one likes that. In fact, there are
a lot of things that search engines don't like, and different
search engines don't like different things; too many keywords
in the meta tags, too few keywords in the meta tags, irrelevant
keywords that have nothing whatsoever to do with the content
of the site, hidden text (text written with a font color matching
the page color, in an attempt to fool
the search engines into thinking your site is about something
that it is not.. Oops! How did the editor miss that
big gap back there? Nope. That's no gap, that's hidden text
(I hope the SEs don't penalize me!), but I had to demonstrate...not
that I think I fooled you, anymore than the SEs are fooled.
Remember, they may be mindless robots, but they are programs
written by wary propellor heads and pretty much are hip to
all the tricks. For the one or two of you out there
that may still wonder what that gap is all about (you
know who you are) just (Ctrl + A) or
select the text area. Ah. Hidden text. Well, there is a bit
of search engine stuff I was saving for when I was really
going to write about it.
One last note about keywords bears mentioning: There are
various software programs and online utilities available to
assist with the task of choosing the keywords that are right
for your site. One of the best that we have found is .
They have a very cool available. Give it a whirl.
Oh, what the heck, I might as well mention links, while
I am on a roll. I may end up saying it again, further down
the page, but that's OK, it bears repeating...Content is King
and relevant content Reigns Supreme. One of the many
elements that search engines use in their mysterious process
of indexing pages is 'link popularity'...those links out there
in the ethers of the Internet pointing straight to your web
site. Once upon a time....they lived happily
ever after. (The world's shortest fairy tale...er...sorry
about that.) Once upon a time the quantity of links was enough
to make a difference in ratings. To think that still holds
true really is a fairy tale. Search engines are rating
link popularity by looking at both the quantity
and relevance of links. All those Free-For-All link
pages and link farms out there....forget about them, stay
away from them. Having a lot of links from places that have
nothing to do with the theme of your site is poison. On
the other hand, having a meaningful directory of Useful or
leading to relevant content not only provides added
value for your visitors, who will love you and come back to
visit you...but also a basis for establishing a viable Link
Exchange program with which to swap links with content
related sites which will provide legitimate links pointing
back to you, bringing you targeted traffic (people who really
do have an interest in your content) and building your credibility
with the search engines. (Any Grammar teachers out here? Was
that last sentence too long?) Whew! Did I say I wasn't writing
about SEO, yet? Time to gracefully exit the topic for a while
~ Neodemesne Moment of Reflection ~
I know that's true.
Yet, day after day I am forced to delete
page after page of unwanted, unasked for,
useless garbage trying to sell me things I
don't need or want...things that would make me
blush if I had to ask for it (which I don't), trying to
direct me to the seediest side of the Internet, popping up
in my face (and in our children's faces) the most vile and
content anyone could imagine.
And yet, nobody likes spam...so who are these idiots that
keep generating it?
If I am wrong...if the number of people in the country or
the world who respond
positively to this onslaught, this insult to decency, intelligence
and morality is enough
to actually make it profitable for the spammers to continue
their loathsome activities, then
all I can say, all I can pray is...Lord, help us all.
I feel strongly enough about this subject
to say...if any of my readers are among the creatures who
are practitioners of spam tactics...please go elsewhere...come
back if, and when, you have changed your ways. I may be at
risk of losing lots of visitors, but I don't think so. I think
a small percentage of the Internet community is responsible
for the vast amount of garbage that is being generated. I
will come back to the topic at some other time with useful
ways to help combat spam. I would also encourage my readers
to start a related topic on the if I don't get around to it first.
Check back for the next thought provoking
and action packed installment of.... (here comes a link, because
part of 'making your site sell' (remember our main theme?)
is to provide interesting, useful, relevant content while
marketing your products or services)....
*** And now for a word from our Sponsors