E-Commerce

Does YOUR Site SELL?
another action-packed little article
by Neodemesne's own
Bruce W. Macomber
© 2003

You have a web site or you wouldn't be reading this. Er...right? Maybe not!

I really must stop making assumptions. If you don't have a web site, that's OK, too. Here at Neodemesne we have a ton of available to help you keep your Real Estate related business on a fast track. And right up there among those are our recommendations for various to help you create an Internet presence for your business quickly.

Whatever the case may be...keep reading! Regardless of whether you are in the business of selling houses, financial services, leads, investment opportunities, course materials or, even, non real estate related widgets, for that matter, this article is intended to provide you with a wealth of tools that will help you build a site that sells.

But, let us make one thing clear at the out set. We don't have any magic bullets here. As with anything worth doing, there is effort required. However, the folks here at Neodemesne are doing the very best to straighten the learning curve by using all of our resources to scour the Internet in order to provide you with the very best tools and resources of the trade. Right at the top of the list, , is highly acclaimed as "the bible of selling on the Net."

Whoa! Let's back up a paragraph. I touched on the possibility that your business isn't Real Estate related. But, perhaps you are not an established widget sales person, either. Perhaps you came to Neodemesne as a home seller, buyer or investor (or other) and the "Does Your Site Sell " link caught your attention because you are intrigued by the notion of creating an online business, but haven't determined exactly what your niche will be or how to go about taking the first step. Please allow me to give you a nudge in the right direction. and find the type of business that best describes what it is that you do (or want to do).

*Neodemesne Tip for Success #1 - Take action! There are many roads to success, but none can be traveled without taking that first fateful step.*

Web sites typically come in three flavors: Informational, Service-driven or Product-driven.

In a nut shell:

  • Informational web sites are, well, informative, centered on a main theme and provide relevant content on the central focus and related topics.

  • Service-driven web sites, as the name implies, promote of-value services, in any number of fields.

  • Product-driven web sites, of course, exist to sell some sort of tangible merchandise. An Internet store, as it were.

If you feel you would really like to become involved in e-commerce, but just aren't sure where you would fit in, the best thing to try and determine is: What makes me happy? What do I enjoy doing? What interests me? What am I knowledgeable about? What do I have a passion for?

Next, start thinking about all the different elements that comprise those things that you enjoy and the various methods you may employ to market items, ideas or services that are close to your own heart.

*Neodemesne Tip for Success #2 - By developing a business around something that is important or pleasurable to you, you will be naturally inclined to commit yourself to it wholeheartedly.*

While the first two web site types require a certain amount of expertise, and are therefore more specialized, the product-driven web site provides for the most flexibility, generally speaking.

Now, I know what you're thinking. (Well, actually I have no idea what you're thinking, but it makes a nice segue line.) Perhaps, you are thinking "I don't really fit into the information or service theme types and I don't have an inventory of products in a store, basement or garage, so as much as I would like to sell something, I can't." However, there are options for you.

First, lets take a closer look at the premise "I don't really fit into the information or service theme...". While it is fairly easy to eliminate "service" web site from the possibilities list - either you are a service provider or you're not - the "information" theme deserves a closer look. Before passing this one by, examine your own background and interests. Chances are you will discover that you possess a wealth of valuable knowledge that can become the focal point of your very own Information based web presence. And you don't have to go it alone. Once again, Neodemesne is here to point you down the road to success by directing you to a powerful tool that will help you turn your knowledge into revenue. With you will discover how to create, produce and sell your own Info Product.

We don't want those of you who are service providers to feel left out of this discussion and there is no need to be because we have found great resources for you, too! You can be the very best in your chosen field, but it does you little good if no one knows about you. Now, there is no reason why they shouldn't. Like the Information and Product driven businesses, your service based business can benefit every bit as much from an Internet presence and to guide you through the process of getting established we are pleased to be able to direct you to this FREE E- Book ==> . Be sure to browse the entire list of Free E-Books while your are there and take full advantage of these poweful resources while they are still available.

With regards to the Products web site theme, don't let the lack of a physical inventory of merchandise stand in the way of your success. Instead, consider setting up a drop-ship arrangement, where you are not required to have a preexisting inventory in order to be able to participate in an e-commerce store. You choose whatever product line is most suitable to you, or that you feel would be the most profitable and find a drop-ship company that offers that which you seek to sell. You do have to be careful when selecting drop-shippers. Not all of these companies are capable of providing the services which they are touting. The key to avoiding these traps is having the right information available to you.

One worthwhile and valuable source of information that we have found is , the publishers of . Also available, as a free download, is the popular e-book by Chris Malta.

The Market Research Wizard

The of The Market Research Wizard from World Wide Brands, Inc. is now available. The Market Research Wizard does in minutes what it used to take hours, or even days, to do. It's a computer program in which you can type a couple of words describing the product you want to sell, and less than a minute later, gives you an actual Analysis (from 0% to 100%) of that product's chances of success on the Internet. That's not all, either. It not only tells you how much Demand there is for the product you want to sell; it tells you what key words you should use to market that product if you decide to do so. It not only tells you how much Competition you have; it tells you where your Competition is, so you can decide if the product is better marketed in an Internet Store, or an Auction. It not only tells you who your competing Advertisers are, it gives you clickable links to their ads, so you can study and out-Advertise the other guys. It also allows you to export all your instantly generated research information to any Spreadsheet program, print your research, recall all your past research on any product, and more. All in just minutes. Light Bulk Wholesale Directory contains ONLY Wholesale Suppliers who are both willing to work with eBay and other Internet Seller, AND do not require any more than a $500 minimum order for genuine bulk wholesale pricing. That's why it's called the "Light" Bulk Wholesale Directory...low minimums. World Wide Brands has personally contacted every Wholesaler listed in this Directory to verify these things, and to be sure that they are a genuine Wholesaler; no middlemen! The Wholesale Suppliers in this new Directory are all PRE-QUALIFIED to be able to provide exactly what eBay Sellers need! !

Looking for more ideas? We have them, at Neodemesne, lots of them. Check back often because we're adding new resources daily. We recently found this for you and its a winner. Described as "The Perfect Entry Into E-commerce", the Net auction business is an easy, low-cost, no-risk entry into e-commerce. And everything you need to know is now available as a FREE download! Get your copy now! ==>

Once you have your web site up and running (hosted), you will need to start generating some traffic to your site. One of the initial steps to take is to submit your web site to the major search engines so that they will know that they should find you and crawl your site for indexing in their databases. Search Engine Optimization (SEO), the maximizing of your web site content for the best possible page rank positioning, is a full-blown topic in itself and is beyond the scope of this article, at present. (However, bookmark this page, (Ctrl + D) because it is intended to be an ongoing work in progress and will provide enlightening information on SEO and other fascinating subjects as its scope is expanded.) There are a number of ways to accomplish search engine submissions. You could manually seek out each search engine and submit at their respective sites. If you want to save some time and get a jump start on the process for the Submit Express Monthly Newsletter. Not only do they provide a free submission service, but, also, their is chock-full of search engine placement and web site promotion tips and tricks. While we are on the subject of newsletters, no article worth its salt would be complete without mentioning one of my personal favorites, . Be sure to make this excellent your one-stop shop for up-to-date information about e-commerce.
Before I drift away from the subject of search engine submissions I would like to mention that, as with most things in life, moderation is the key. Submission to the major search engines and directories is a good thing. Repeated submissions to the same search engines within a short time frame is not a good thing. The search engines look at such practice as spamming...and no one likes that. In fact, there are a lot of things that search engines don't like, and different search engines don't like different things; too many keywords in the meta tags, too few keywords in the meta tags, irrelevant keywords that have nothing whatsoever to do with the content of the site, hidden text (text written with a font color matching the page color, in an attempt to fool the search engines into thinking your site is about something that it is not.. Oops! How did the editor miss that big gap back there? Nope. That's no gap, that's hidden text (I hope the SEs don't penalize me!), but I had to demonstrate...not that I think I fooled you, anymore than the SEs are fooled. Remember, they may be mindless robots, but they are programs written by wary propellor heads and pretty much are hip to all the tricks. For the one or two of you out there that may still wonder what that gap is all about (you know who you are) just (Ctrl + A) or select the text area. Ah. Hidden text. Well, there is a bit of search engine stuff I was saving for when I was really going to write about it.

One last note about keywords bears mentioning: There are various software programs and online utilities available to assist with the task of choosing the keywords that are right for your site. One of the best that we have found is . They have a very cool available. Give it a whirl.

Oh, what the heck, I might as well mention links, while I am on a roll. I may end up saying it again, further down the page, but that's OK, it bears repeating...Content is King and relevant content Reigns Supreme. One of the many elements that search engines use in their mysterious process of indexing pages is 'link popularity'...those links out there in the ethers of the Internet pointing straight to your web site. Once upon a time....they lived happily ever after. (The world's shortest fairy tale...er...sorry about that.) Once upon a time the quantity of links was enough to make a difference in ratings. To think that still holds true really is a fairy tale. Search engines are rating link popularity by looking at both the quantity and relevance of links. All those Free-For-All link pages and link farms out there....forget about them, stay away from them. Having a lot of links from places that have nothing to do with the theme of your site is poison. On the other hand, having a meaningful directory of Useful or Resource Links leading to relevant content not only provides added value for your visitors, who will love you and come back to visit you...but also a basis for establishing a viable Link Exchange program with which to swap links with content related sites which will provide legitimate links pointing back to you, bringing you targeted traffic (people who really do have an interest in your content) and building your credibility with the search engines. (Any Grammar teachers out here? Was that last sentence too long?) Whew! Did I say I wasn't writing about SEO, yet? Time to gracefully exit the topic for a while with a.....

~ Neodemesne Moment of Reflection ~

Nobody
likes spam.
I know that's true.
Yet, day after day I am forced to delete
page after page of unwanted, unasked for,
useless garbage trying to sell me things I
don't need or want...things that would make me
blush if I had to ask for it (which I don't), trying to
direct me to the seediest side of the Internet, popping up
in my face (and in our children's faces) the most vile and immoral
content anyone could imagine.
And yet, nobody likes spam...so who are these idiots that keep generating it?
If I am wrong...if the number of people in the country or the world who respond
positively to this onslaught, this insult to decency, intelligence and morality is enough
to actually make it profitable for the spammers to continue their loathsome activities, then
all I can say, all I can pray is...Lord, help us all.

I feel strongly enough about this subject to say...if any of my readers are among the creatures who are practitioners of spam tactics...please go elsewhere...come back if, and when, you have changed your ways. I may be at risk of losing lots of visitors, but I don't think so. I think a small percentage of the Internet community is responsible for the vast amount of garbage that is being generated. I will come back to the topic at some other time with useful ways to help combat spam. I would also encourage my readers to start a related topic on the if I don't get around to it first.

Check back for the next thought provoking and action packed installment of.... (here comes a link, because part of 'making your site sell' (remember our main theme?) is to provide interesting, useful, relevant content while marketing your products or services)....

 

*** And now for a word from our Sponsors ***

 

***We're back...with a review ~ Corey Rudl!***

 

This guy REALLY CAN show you how to
start an Internet business in less than
24 hours -- and see profits by next weekend!

Review: "The Insider Secrets to Marketing Your Business on the Internet -- Version 2004" by Corey Rudl

If you've been searching for information about how to sell products or services online, then you've probably come across Corey Rudl's name at least a few times. And, if you're like me, you've probably wondered what the story is behind his best-selling marketing course.

Well, here's the truth: This course is the real deal.

Listen, I'll be the first to admit that I was hesitant when I first decided to buy "The Insider Secrets to Marketing Your Business on the Internet -- Version 2004." But when it arrived on my doorstep (only 3 days later!), I was literally blown away by what I had received.

The first thing I noticed about the course was that I could barely lift it up -- the package must have weighed ten pounds! Now, I know that this sounds like an overwhelming amount of information, but one of my favorite things about the course -- which you'll discover right away -- is that it is laid out in a easy "step-by-step" format.

For example, Step 1 is all about deciding what you want to sell and planning out your business. Already know what you want to sell? Skip to Step 2, which will teach you how to design and build your site. The whole course is set up this way, so you can quickly find the exact information you're looking for.

If this stuff sounds a little basic, don't worry! The course also walks you through the more advanced topics -- things like e-mail marketing, search engines, locating virtually unknown sources of dirt-cheap traffic, how to get 1000s of new visitors to your site for free, and so on.

And the best part is that you don't need to be some kind of computer whiz to understand and use the strategies that are taught in the course! You'll be amazed at how easy it actually is to do things like set up autoresponders, accept credit cards on your site, and build your own opt-in e-mail program.

The course also comes with two CD-ROMs that are literally packed with all kinds of great resources. These CDs contain everything from "fill-in-the-blank" e-mail and newsletter templates, to revealing audio interviews, as well as Corey's "Personal Rolodex," which is a list of 167 web sites, tools, software, and resources -- mostly FREE or "almost-free" -- which have saved me TONS of time and money already.

But what impresses me most about this course is just how complete it is. I've purchased other Internet marketing books and resources before, and they all seem to focus on just ONE thing. For example, they'll tell you how to build a great-looking site, but won't tell you how to get anyone to visit it! Or they'll tell you that you need to start collecting e-mail addresses from your visitors -- and then they don't tell you HOW to do it!

The "Insider Secrets -- Version 2004" course is almost like an encyclopedia of Internet marketing, since it explains in tremendous detail absolutely everything you need to know about how to start, run, and grow a profitable online business. I give this product my absolute highest recommendation.

Click here to find out more.


Till next time...Thanks for visiting!

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